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Wild Ideas


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In "Wild Ideas," you'll get a snapshot of a young girl's creativity when she designs a pedal-powered bike light and then electrifies the bike so she can keep up with professional cyclists. Her entrepreneurial and innovative spirit eventually leads her to Cummins as a potential employee. Here she finds a place with the culture and resources that match her ambitions.

A part of the Electrified Power business’ “Feel the Energy” recruitment campaign, the video was created in hopes engineers and other creators will see a younger version of themselves in the story, shaping their own destiny.

The scenes were shot on location at the Cummins Pilot Center in Columbus, Indiana and in a garage in Indianapolis, Indiana. The crew filmed over two days with the Arri Alexa XT and Zeiss Standard Speed lenses. The garage scene was fully built out from a bare white wall empty garage.

Cummins Inc.

Cummins is a global power leader that designs, manufactures, sells and services diesel and alternative fuel engines from 2.8 to 95 liters, diesel and alternative-fueled electrical generator sets from 2.5 to 3,500 kW, as well as related components and technology. Cummins serves its customers through its network of 600 company-owned and independent distributor facilities and more than 7,200 dealer locations in over 190 countries and territories.