The Indianapolis Public Library needed to promote their Summer Reading Program. The theme of the year was Everyday Super Hero. With some initial direction from the client to have it take place in the library, we decided to show a kid's imagination as he walks through to find books to read with his parent.
The animation style we landed on was a hand-drawn look. Our animator, Dean Mosier, drew each frame of the animation seen in this spot. It was a long process, but we felt it captures the whimsy and fun of our imaginations.
Indianapolis Public Library
The Indianapolis Public Library holds the Summer Reading Program every year to encourage kids and adults to read more books.
We provided script writing, ideation, concept creation, talent procurement, location scouting, on-set direction, cinematography, sound design, editing, visual effects, and finishing.