With Kappa Alpha Theta celebrating one hundred fifty years, we created a piece that celebrates the history of the first women's fraternity and expresses the life-long bond its members share.
We knew that to get an authentic look into the experience of becoming a Theta, we had to hear from the voices that make the organization special: it's members, past and present. We dug through archived letters, scrapbooks, and organizational history to find moving stories and asked members of all ages to recount their own stories through this historical lens. The result proved a beautiful blend of excitement, nostalgia, and real emotion.
To create a soft, nostalgic feel, we used vintage super speed lenses and treated the footage to feel as if it could have come from the Theta archives. By combining archival footage from members with the scenes our team shot, we established an even deeper level of authenticity in the piece.
Kappa Alpha Theta
Kappa Alpha Theta was founded in 1870 as the first Greek-letter fraternity for women. On January 27 each year, they celebrate Founder's Day and will celebrate 150 years in 2020.
This film was a part of a campaign that also included a teaser trailer, a recruitment film and six short vignettes of the interviewees. Working with TrendyMinds and Theta, we provided ideation, concept creation, interviews, cinematography, direction, color grading, sound design and finishing.