The Pacers had five potential All-Stars on the 2019-20 roster. One of the ways players get selected are by fans voting for their favorite players. The Pacers wanted a fun and unique film to use on social media platforms to highlight their five potential All-Stars with the help of an injured fan-favorite player, Victor Oladipo.
Vic has been attending home games in fashionable outfits that always come outfitted with an accessory, and that accessory was always a fanny pack. Highlighting his love for fanny packs we created a video of him "creating" fanny packs he could wear during games to encourage fans to vote his teammates into the All-Star game.
Utilizing the help of a set designer to build and decorate the studio, we created "Vic's Craft-Making Room" complete with pacers gear, craft tools and a work table. The set build was done in just a few days and all footage was captured in a single afternoon.
Pacers Sports & Entertainment
Pacers Sports & Entertainment (PS&E) is the corporate identity exemplified by the Indiana Pacers, Indiana Fever, Fort Wayne Mad Ants, Pacers Gaming, Pacers Foundation, Inc., and Bankers Life Fieldhouse.
We provided ideation, concept creation, script writing, set design, on-set direction, cinematography, sound design, editing, visual effects, and finishing.