This film was created to support the reveal of the 2019-20 Indiana Pacers City Edition Jersey. A limited edition jersey only used for a select number of games during a single NBA season.
The 2019-20 City edition jersey pulled inspiration from the city of Indianapolis, it's deep ties with racing and the Indianapolis Motor Speedway. To properly reveal this jersey to the public, the video needed to incorporate those themes as well.
The crew spent an entire day filming at the Indianapolis Motor Speedway and was given full reign to film around the track. The majority of the footage was captured on an Alexa but a standard drone and Sony F55 were also used for supporting shots.
Pacers Sports & Entertainment
Pacers Sports & Entertainment (PS&E) is the corporate identity exemplified by the Indiana Pacers, Indiana Fever, Fort Wayne Mad Ants, Pacers Gaming, Pacers Foundation, Inc., and Bankers Life Fieldhouse.
We provided ideation, concept creation, location scouting, on-set direction, cinematography, sound design, editing, visual effects, and finishing.