Makers Mark was generous enough to donate a barrel of their Private Selection bourbon to be bottled and sold for charity.
For this film, we wanted to tell that story using beautiful imagery of the product. Here we were able to catch the process of dipping the bottle in their signature red wax, the last step of production.
Each year, Rev raises funding and support for Indiana University trauma and critical care programs at the Indianapolis Motor Speedway and all over Indiana. Funds contribute to equipment and training that serve race patrons and drivers, as well as communities across the state, through programs like the IMS Emergency Medical Center, IU Health trauma and neurological trauma services, Lifeline and Gary Brackett's Gotcha Covered Program.
We provided script writing, ideation, concept creation, location scouting, on-set direction, cinematography, sound design, editing, visual effects, and finishing.