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The Gift of Lids


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Lids came to us to tell a touching holiday giving story. Creating emotional moments on screen is what we live for, so we were excited for the opportunity. A simple exchange between strangers from different generations is where this story started.

Finding the Right Talent

As we discussed this story with the client, it became clear to us that the emotional pull of the story would be heavily influenced by the talent and their performances. With such a simple story and interaction between two people, we needed to find the right people who could sell the subtle emotion. In the end, each person delivered exactly what they needed to on camera. The shop owner's final look of gratitude is what made this video extra special to us.


LIDS retail stores offer officially licensed and branded headwear of collegiate teams, major professional sports teams, as well as other specialty fashion categories in the latest styles and colors.

Capabilities Provided

We provided script writing, ideation, concept creation, talent procurement, location scouting, on-set direction, cinematography, sound design, editing, and finishing.