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Discover Flight

Academy of Model Aeronautics

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Flight has captivated the human imagination for centuries.  As the first place many people discover this passion, The Academy of Model Aeronautics wished to share their story of inspiration.  We decided to show model aviation as a springboard into a life filled with discovery and new beginnings by focusing on the trajectory of a child enthralled by flight.

Real Members, Real Moments

To accurately depict moments of discovery, perseverance, and love of flight, it was important to us to feature real AMA members throughout the piece. We shot in a documentary style to capture real moments. The crash featured was heart-breaking momentarily, but watching that boy bounce back was incredible. (We were even able to supply our footage to to get a replacement for him!). We shot all over the country with lots of great clubs and met some incredible people on the journey.

Little Details, Big Ideas

We juxtaposed the tiny details of model aircraft with giant views from space to highlight the connection between the small moments of discovery and the incredible innovation that comes from them.  At one point in the story, we literally see the world inside of a child’s eye.

Ama Before Ama After

Academy of Model Aeronautics

The Academy of Model Aeronautics is a world-class association of modelers organized for the purpose of promotion, development, education, advancement, and safeguarding of modeling activities.

Capabilities Provided

In partnership with Tactic Marketing and the Academy of Model Aeronautics, we provided script writing, ideation, concept creation, talent procurement, on set direction, cinematography, sound design, voice recording, editing, visual effects, and finishing.