We started with the concept of bringing local landmarks to life to speak directly to the viewers about how clean air quality affects everyone in the city.
Making Ann Dance
To make the animation as realistic as possible, we used real life video plates of Ann Dancing and her surroundings to build an environment that would allow for 3D animation generated from motion capture technology.
To capture Ann’s personality, we auditioned several voice actresses and waited to write the script until we had the right actress to make sure everything flowed naturally. The actress was directed through the script using tone and actions like coughing.
In partnership with TrendyMinds and the City of Indianapolis, we provided script writing, ideation, concept creation, talent procurement, art direction, cinematography, sound design, voice recording, animation, visual effects, and finishing.